Pernia's Pop-up Studio IPO
Price Band
₹546 – ₹575
Issue Size
₹680 Cr
Issue Dates
31 Aug – 2 Sept 2026
Listing Date
7 Sept 2026
About Purple Style Labs Ltd.
Incorporated in August 2015, Purple Style Labs Limited is a multi-brand luxury omni-channel fashion platform operating under Pernia's Pop-Up Shop (PPUS), offering a curated portfolio of luxury fashion products across womenswear, menswear, jewellery, accessories and kidswear, with a focus on wedding and occasion wear. The Company sources products from 1,109 active designer brands as of March 31, 2026, including Seema Gujral, Anushree Reddy, Amit Aggarwal and Rohit Gandhi & Rahul Khanna. The Company operates through an omni-channel business model comprising Experience Centers, its website, mobile application, telephonic and digital sales channels, events and exhibitions. As of March 31, 2026, it had 14 Experience Centers globally, including 12 in India and one each in London and New York. The Company is led by Abhishek Agarwal, Promoter, Whole-Time Director and CEO. As of March 31, 2026, the Company had 1,266 permanent employees.
IPO Details
| Price Band | ₹546 – ₹575 |
| Face Value | ₹10 |
| Issue Size | ₹680 Cr |
| Fresh Issue | ₹680 Cr |
| Total Shares Offered | 1,18,26,086 |
| Listed On | Both |
Objects of the Issue
Investment in wholly owned Subsidiary, PSL Retail for expenditure towards lease liabilities of Experience Centers and back-end offices in India (₹371.13 Cr); Funding towards sales and marketing expenses to be incurred by the Company (₹138.90 Cr); General Corporate Purposes.
Key Financial Metrics
ROE
-160.33%
ROCE
-4.75%
Financial Performance
| Particulars (₹ Cr) | 31 Mar 2024 | 31 Mar 2025 | 31 Mar 2026 |
|---|---|---|---|
| Revenue | — | — | — |
| EBITDA | 31.63 | 41.99 | 30.37 |
| PAT | -47.71 | -188.38 | -285.4 |
| Total Assets | 458.39 | 497.05 | 829.6 |
| Net Worth | 39.51 | 117.5 | -52.28 |
| Total Borrowings | 116.33 | 112.79 | 371.4 |
Valuation
Market Capitalisation
P/E Ratio
Promoter Holding
Public Holding
Lot Size & Allocation
Investment by Category
| Category | Lot Size | Min Investment | Max Investment |
|---|---|---|---|
| retail_min | 26 shares | ₹14,950 | — |
| retail_max | 338 shares | — | ₹1,94,350 |
| shni_min | 14 × 364 | ₹2,09,300 | — |
| shni_max | 1716 shares | — | ₹9,86,700 |
| bhni_min | 67 × 1742 | ₹10,01,650 | — |
Reservation / Allocation
| Category | Allocation | Cut-off |
|---|---|---|
| QIB | 75% | No |
| Retail | 10% | Yes |
| NII | 15% | No |
Registrar & Lead Managers
Peer Comparison
| Company | Listed | Mkt Cap (₹ Cr) | EPS (₹) | P/E | ROE % |
|---|---|---|---|---|---|
| Pernia's Pop-up Studio IPO (this IPO) | — | 4,639.63 | — | — | -160.33% |
| Shree Balaji (Mala) Textiles Ltd. | Yes | — | — | 8.62x | — |
| Riyaasat Lifestyle Ltd. | Yes | — | — | 17.2x | — |
| Rajnandini Fashion India Ltd. | Yes | — | — | 9.31x | — |
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